How to launch an AI product on X.
Our process is built specifically for the speed and mechanics of Twitter launches. We handle everything from the first brief to the final recap, so you can focus on building.
The 5-step launch cycle
Send a launch brief
Fill out the brief form with your product details and goals.
Analyze your product and audience to prepare initial launch ideas.
A launch plan: the claim to prove, the demo, the creator shortlist and the timeline.
Launch story & creator brief
Share the demo, core USP, and any specific creators you like.
Draft the launch hook, threads, and curate the creator shortlist.
Draft copy & creator recommendation list.
You approve copy and creators
Give the green light on the final assets and the launch line-up.
Coordinate with creators and prep the amplification schedule.
Finalized launch calendar.
Launch day: Coordinated execution
Post your main thread and engage with the inbound heat.
Manage the creator posts, quotes, and manual amplification.
High-visibility launch presence on X.
Recap report
Celebrate and review the results to plan your next growth phase.
Collate metrics, reach, and engagement data from all posts.
Performance summary report.
What we need from you
To move fast, we keep the requirements light but essential. Once we have these, we can have a launch plan ready in days.
“Plan the launch backwards: decide what the buyer must believe, then find the hardest honest way to show it.”
Average turnaround
Most launches take between 10–21 days from the first brief review to launch day, depending on creator availability.
Get a launch planProcess FAQ
Can I choose the creators?
Yes. You have final approval over every creator on the shortlist. We only brief those you agree fit your brand.
What if we need to change the date?
Launches are flexible until creators are booked (usually 7 days out). We work with you to find the optimal window.
What if our product isn't ready to demo yet?
Then the launch should wait. We'd rather help you pick a later date, or start with a smaller teaser, than push a demo that doesn't prove the claim.
Ready to map your launch?
Tell us what you're shipping. We'll reply with questions or a first launch plan.