X launch campaigns for AI products: FAQ

AI and developer-tool founders launching a product, a major feature or a new version on X.

It works best when people can try the product on launch day (an open beta, a waitlist that lets people in, or a free tier) and you can show a real result on video.

One launch at a time.

Each launch is planned around one release. If you want follow-up posts or founder content afterwards, we scope that separately once we've seen how the launch went.

Typically, we can prepare a launch in 7–14 days depending on availability.

We need enough time to finalize copy, brief creators, and ensure everyone is aligned for the specific launch day. If you're in a rush, mention it in your brief and we'll see if we can fit you in.

A product link, a brief demo or screenshots, and your target audience details.

The more we understand how your AI product works and why users love it, the better the launch copy and creator selection will be.

Yes, you approve the final shortlist before any outreach begins.

We recommend creators who fit your niche, but you have the final say on who represents your brand on X.

Yes, we only work with real creators and organic amplification strategies—no bots.

Bought engagement is obvious and hurts your brand. We focus on getting real people in the AI/tech space to talk about your product.

No, virality depends on too many external factors to promise ethically.

What we do guarantee is a professional, coordinated execution that maximizes your chances of reaching the right builders and buyers.

Every launch is personally reviewed and guided by the launch team.

You're not being passed off to a junior account manager. We handle the strategy and briefs to ensure high quality.

Our core focus is AI and B2B tech startups.

We know these audiences best on X. If you have a high-growth tech product that isn't strictly AI, feel free to reach out via a brief and we'll let you know if we're a good fit.