Key Takeaways
- Decide the one sentence you want people to repeat before you write any posts.
- A short demo clip does more on launch day than a long feature list.
- Line up the people who will talk about you before the day, not on it.
1. The story
Write the one sentence you want people to repeat. If you can't say it in one line, the launch post won't either.
2. The demo
Record a short clip that shows the product doing the thing. Real screens, no stock footage.
3. The launch copy
- Launch post: the promise, the demo, the link.
- Thread: the why, how it works, who it's for.
- Teasers in the days before.
4. The voices
Make a shortlist of AI/tech creators whose audience matches yours. Brief them early and approve what goes out.
5. Launch day
Pick a time your audience is online, stay around for replies, and coordinate quote posts so they land together.
6. The recap
Write down what happened, what worked and what you'd change, while it's fresh.
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Get a launch planCommon Questions
How far ahead should I plan an AI product launch on X?
Start with the story and demo first; creator outreach and copy need lead time, so plan backwards from a fixed date.
Do I need Product Hunt as well?
Not necessarily. Many AI launches get most of their early attention on X; Product Hunt can complement it.
What should go in a launch post?
One clear promise, a short demo, and one link. Save details for the thread and replies.
Launch Within Reach
A small launch team helping AI founders launch on X, with sharp copy and the right voices on one launch day.